In the digital age we live in, cybersecurity management, GDPR compliance and web ethics are important elements for any website, but when it comes to offering products and services, they become milestones.
In our law firm we have been assisting companies and professionals who approach e-commerce for years, accompanying them on a virtuous path towards maximum data security, compliance with data protection legislation and the offer of an ethically correct user experience, avoiding the use of dark patterns.
Cybersecurity is a key pillar to protect your website, personal data, and business reputation. The design of the website for the e-commerce business must necessarily deal with an armoring of the IT system underlying the platform, including the front-end, through some fundamental steps:
The GDPR is a legal obligation that affects any website that collects, processes or stores personal data of European citizens. Non-compliance, in addition to exposing you to heavy penalties by the supervisory authorities, denotes an attitude of neglect and lack of respect for users’ rights.
The right approach to compliance goes through:
The online sales activity, however, does not “only” require compliance with the law, it assumes that, in the opinion of our law firm, ethical design as an essential requirement to build a relationship of trust with users. Dark patterns, deceptive practices that negatively affect the user experience, damage the reputation of the site.
The support provided by our firm to operators promotes web ethics in an attempt to have a correct, transparent and respectful approach towards users who are the engine and the most valuable asset of online business.
We have already had the opportunity to deal with dark patterns previously, but it is worth remembering that the direction outlined by the European legislator with the REGULATION (EU) 2022/2065 is a clear fight to dark patterns and their use does not go unnoticed either by users, consumer associations or the various authorities of control, from the Data Protection Authority to the AGCM (Italian Competition Authority).
In conclusion, cybersecurity, GDPR compliance, and web ethics are critical pillars for the success of your website. Users’ trust is your most valuable asset online, and following best practices in security and ethics is the best way to build it.